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The advertising market experienced a "significant" shift this year as companies spent more money on the internet than on television for the first time. Spending on internet advertising grew 4.6 per cent in the first half of 2009 to hit £1.7bn, according to digital marketing trade body Internet Advertising Bureau (IAB). Advertising on television amounted to £1.6bn, down from £1.9bn year on year.
"The internet has now overtaken television advertising to become the UK's single biggest advertising medium," the IAB said, adding it now accounts for 23.5 per cent of the total market. Industry experts pointed to more time spent online, faster broadband speeds and more sophisticated online techniques as reasons for the shift.
by Nick Clark
Croydon e Trader provides affrordable advertsing options for local businesses
within the Croydon and South London region.
Start boosting your sales today by download our rates package and contact us at: advertsing@croydonetrader.co.uk |
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Taberner House was built between 1964 and 1967 and designed by H. Thornley. Five years ago, an attempt was made to burn down the building. |
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Croydon e Trader has been launched to help level
out the playing field between small and large businesses,
making it fairer for all businesses to trade freely
online, and at the same time making it easier for
the consumer to find what they want within The Borough
of Croydon in just a few clicks.
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Croydon e Trader will provide you with your own website, with your own Free domain name and Free email account and actually optimizes your webpages as best
possible to achieve top positions in all search engines.
We also go one step further than any other directory and
actually set up your website so that you can sell your products
online too, accepting all major credit cards. Add your business to Croydon e Trader now, there are several packages to choose
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This site has been developed in such a way
that you will not have to click link after link to find
what you are looking for in Croydon, you will find the
site very easy to navigate to make that all important
contact or purchase within seconds.
Several Croydon small businesses are tiny small or one-person operations with limited marketing & time resources. Television, radio or bus adverts on the 109 are not an option. The following tips are methods you can use to help you market your business
1. Focus on a Target Market
Focusing on a specific target market reduces expenses and increases efficiency. You can reduce you marketing spend because people in the same industry read similar publications and maybe part of similar networks. |
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2. Shout and Hook!
Develop a strong message. State what problems you solve. Maintain the benefits of your services. Explain why you get results. Stress what makes you unique. The hook is explaining the common problems and how your business provides solutions.
3. Create a Marketing Tool
Develop a marketing tool that sets you apart from your competitors. Create something that can be left in the hands of customers to make them think favourably about your product or service. This could be information, a guide and yes even a humble flyer. The key is to maintain a clear call to action (e.g. CALL TODAY!) that includes your contact details.
4. Get Visible to Your Target Audience
Start networking. Attend conferences, fairs, trade-shows. Build on the names of the people you know. Contact each person, outlining your business and how it solves common customer problems. Ensure you get the names of two leads from each contact who can be contacted for further information. Contact the leads but don’t do the hard sell, rather, tell them how you got their details and why they may be interested in your product/service.
5. Maintain contacts and Ensure Credibility
Keep following on up with contacts and build relationships. Keep listening to customer needs and respond quickly to requests. It is normal to take 4 to 5 pitches to customers before they use your product/service. Stay in touch via newsletters or give them a call once every two months. Manage your referrals
In summary, marketing your business takes time and effort. Its not rocket science and it often feels frustrating and difficult the first few times, but be disciplined, show patience, maintain your contacts and think positive. Up Croydon! |
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